Catch them in Transit - Highway Beats & its significance
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Retail along transit corridors is not a new concept in our country and has existed in an unorganized format. However, the increase in the volume of traffic across formats and the development of infrastructure through a public-private partnership has presented huge opportunities for retailers to monetize the potential of guaranteed footfalls.

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The opportunity here is to tap into white spaces in transit retail. With the main ingredient - passenger traffic – being in place, the right focus on developing your brands' distribution network to harness these captive consumers and current-day market dynamics, will have a very strong upside potential.​