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Writer's pictureBrandIdea Analytics

Pharma Cos.

Updated: Apr 8, 2022

New drug approvals are difficult. Approval for a new analytics platform can be as difficult. Your decision can have major ramifications on your financial health.

Pharma Cos. - Time to do a CT Scan - Blog Title img

Sales & Marketing in Pharma

First, review traditional pharma technologies or tools which are like expired drugs. Take, for example, tools like Pharmaceutical Distribution Management, Medical Representative Reporting, or Pharma Business management. These tools will not give you real-time visibility. You need a tool that will give you a granular view of your pharma business. Just like a CT Scan!


You may have the data, but you have stored it in multiple excel sheets across your company. You need an integrated solution to process and analyse sales, marketing, and distribution data. When it comes to making decisions about your financial health you’ve got to do it at the speed of thought.



Micro and Macro data Platform

Pain Point

No actionable insights to empower sales heads.

Rx Analytics

Swift responses to cut down decision-making times.


Pain Point

Bias in data analysis.

Rx Analytics

Absolute transparency and great operational speed.


Pain Point

Manual management of data.

Rx Analytics

Macro and microdata sources are integrated on a single platform.


Pain Point

The inability of sales teams to ‘see’ patterns and take suitable action.

Rx Analytics

A phenomenal increase in ‘sales teams’ efficiency, in ways you never before thought possible.


Pain Point

Inability to track sales across markets.

Rx Analytics

Ability to think strategically and deploy efficiently during ongoing sales cycles.


Pain Point

Unproductive face-to-face selling time.

Rx Analytics

Handle sales remotely, yet more skillfully.




Analytics

 

Reduce inventory planning errors

Reduce inventory planning errors!





Centralize procurement function.

Centralize procurement function.




Track marketing spends.

Track marketing spends.




Increase profitability of territories

Increase profitability of territories.




Track performance of channel segments

Track performance of channel segments.






Now, wait for a remarkable reversal of financial ‘dis-ease’.

Decision-makers can engage with KAM – Key Account Managers and IDNs – Integrated Delivery Networks and Payers.


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