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Outlet & Dealer Insights
on the BrandIdea.ai Platform

A 360° view of every retail touchpoint on BrandIdea.ai

At BrandIdea.ai, we bring deep intelligence to the most granular unit in your distribution network - the outlet.

 

Whether you're optimizing your GTM strategy or running BTL activations, our platform empowers you with precise, actionable insights at the store level.

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Outlet Location & Metadata

Know where every outlet lives and what it’s it breathes

We capture and visualize comprehensive outlet information:
 

  • Geotagged address

  • Store type (kirana, chemist, modern trade, etc.)

  • Outlet location or road classified as Primary, Secondary, Tertiary or Residential

  • Catchment mapping to define the store’s immediate area of influence
     

This is not just a pin-drop - it’s details of the retailer's footprint.

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Outlet Imagery & Verification

See it before you act

Each outlet profile includes:

 

  • Photographic evidence of storefront

  • Optional integration with LocaView (field force reporting tools)​

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Estimated Outlet Potential

Know the sales ceiling before you invest

We use our proprietary algorithms to evaluate:

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  • Outlet Revenue / Potential Tag

  • Estimated Sales lift (if expanded into)

  • Local economic indicators and competition proximity

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No more guesswork. Make every store count.

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Household & Demographic Profile around the Outlet

Understand who’s buying - and what they value

For each store’s catchment zone, you get:
 

  • Affluence Index: Disposable income trends

  • Life Stage Mapping: Families, retirees, students, etc.

  • Consumption Archetypes: What categories matter most

  • Media Habits & Mobility Insights: To align comms and outreach

 

Use this to tailor promotions, messaging and even your pricing strategies.

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Proximity to POIs & Footfall Drivers

Where’s the traffic coming from? What’s nearby?

Using geospatial analysis, we map each outlet’s relation to:

 

  • Points of Interest (POI) - Schools, Colleges, Markets, Hospitals, Transit hubs

  • Footfall intensity zones1

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This helps brands optimize:

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  • BTL placement

  • Merchandising investments

  • Last-mile delivery feasibility

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Store-Level Assortment Recommendations

The right products. In the right store. At the right time.

Our engine suggests SKU-level recommendations based on:

 

  • Local demand modeling

  • Cross-outlet comparison

  • Regional and cultural preferences

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This ensures high throughput and better consumer relevance, store by store.

Coworkers

Built for Sales, Trade Marketing & Strategy Teams

Whether you're a category manager, sales head, or trade marketing leader, BrandIdea.ai gives you the insights to:

  • Plan activations more effectively

  • Prioritize outlets by potential

  • Customize local strategies with precision

  • Improve ROI on ground-level executions

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