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Discover essential FMCG sales concepts, including Primary, Secondary, and Tertiary Sales, pricing strategies, trade schemes....

In a world drowning in data, the ability to tell compelling stories with numbers has become a superpower. This article is a masterclass...

Key Performance Indicators (KPIs)  are essential management tools that help organizations track their progress toward strategic goals. In...

Competing on Analytics  by Thomas H. Davenport and Jeanne G. Harris explores how businesses can gain a competitive edge through the...

Lean Analytics by Alistair Croll and Benjamin Yoskovitz is a practical guide for entrepreneurs, startup founders.

Discover how "Blue Ocean Strategy" empowers businesses to create uncontested markets and make competition irrelevant.

Discover how to create and dominate market categories with insights from Play Bigger.

Discover actionable insights from The Growth Marketer's Playbook!

This guide demystifies AI for business, providing actionable strategies, real-world examples, and steps to align AI with goals.

Lisa Arthur's Big Data Marketing provides a straightforward guide for marketers navigating the evolving, data-driven landscape.

The Analytics Lifecycle Toolkit  by Gregory S. Nelson provides a comprehensive roadmap for establishing a successful analytics capability...

This book offers a detailed guide to using analytics to enhance consumer insights and refine marketing strategies. Focusing on actionable...

Sean Ellis and Morgan Brown offer a practical approach to business growth by introducing the concept of "growth hacking."

John Doerr presents the OKR (Objectives and Key Results) framework—a powerful goal-setting method that promotes clarity.

Think Like a Freak, by Steven D. Levitt and Stephen J. Dubner, introduces readers to a fresh approach to problem-solving.

In "Killing Marketing", the authors present a bold rethinking of marketing, urging businesses to move away from traditional models

Get Scalable: The Operating System by Ryan Deiss and Richard Lindner offers a comprehensive guide to creating and implementing a scalable OS

In the impact of digital transformation, the authors delve into the ongoing technological transformation within the financial industry.

In Granularity: Smart Choices to Grow Your Business in Good Times and Bad, authors Sven Smit, Patrick Viguerie, and Mehrdad Baghai....

"The Granularity of Growth" challenges conventional growth strategies that emphasize broad categories such as industries or markets.