Catch them in Transit - Highway Beats & its significance
Retail along transit corridors is not a new concept in our country and has existed in an unorganized format. However, the increase in the volume of traffic across formats and the development of infrastructure through a public-private partnership has presented huge opportunities for retailers to monetize the potential of guaranteed footfalls.
The opportunity here is to tap into white spaces in transit retail. With the main ingredient - passenger traffic – being in place, the right focus on developing your brands' distribution network to harness these captive consumers and current-day market dynamics, will have a very strong upside potential.