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BrandIdea Analytics
Nov 29, 20243 min read
The Analytics Lifecycle Toolkit: A Practical Guide for an Effective Analytics Capability
The Analytics Lifecycle Toolkit  by Gregory S. Nelson provides a comprehensive roadmap for establishing a successful analytics capability...
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BrandIdea Analytics
Nov 22, 20243 min read
Data-Driven Marketing: A Practical Guide to Unlocking Consumer Insights
This book offers a detailed guide to using analytics to enhance consumer insights and refine marketing strategies. Focusing on actionable...
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