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Lisa Arthur's Big Data Marketing provides a straightforward guide for marketers navigating the evolving, data-driven landscape.

This book offers a detailed guide to using analytics to enhance consumer insights and refine marketing strategies. Focusing on actionable...

Sean Ellis and Morgan Brown offer a practical approach to business growth by introducing the concept of "growth hacking."

In "Killing Marketing", the authors present a bold rethinking of marketing, urging businesses to move away from traditional models