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Summary of Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Lisa Arthur's Big Data Marketing provides a straightforward guide for marketers navigating the evolving, data-driven landscape.
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Dec 6, 20243 min read
Data-Driven Marketing: A Practical Guide to Unlocking Consumer Insights
This book offers a detailed guide to using analytics to enhance consumer insights and refine marketing strategies. Focusing on actionable...
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Nov 22, 20243 min read
The Growth Playbook: Rapid Success with a Growth Hacking Mindset
Sean Ellis and Morgan Brown offer a practical approach to business growth by introducing the concept of "growth hacking."
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Nov 15, 20243 min read
Profit-Driven Marketing: Strategies to Turn Costs into Growth
In "Killing Marketing", the authors present a bold rethinking of marketing, urging businesses to move away from traditional models
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Oct 25, 20244 min read
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