7th Marketing Analytics India Summit 2024
25th – 26th June 2024 at Holiday Inn Mumbai International Airport
Attendees:
Suresh Pillai, CEO
Arun Kumar V, GM - Technology & Post Sales
Gowtham D, Senior Data Science Manager
Arun Kumar V, GM – Technology, BrandIdea.ai, a speaker at the summit, presented on “The power of granular analytics for assured outcomes” using the BrandIdea.ai Platform.
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Key Topics Covered:
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Comprehensive data coverage
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Customization to yield outcomes
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Fact-checking your growth path
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Plug & play architecture
About the Summit
Marketing analytics was a common practice in most businesses. More than 80% of marketers stated that data drove most of their decisions. With abundant data and powerful analytic tools, marketing teams evaluated every aspect of their campaigns, providing a 360-degree view of the customer.
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The Marketing Analytics Market, valued at USD 3.01 billion in 2019, was projected to reach USD 6.92 billion by 2027, growing at a CAGR of 12.9%. Analytics had become crucial for businesses as they strived to retain customers and stay competitive. Leveraging analytics enabled marketers to track and optimize the impact of their strategies.
Inventicon’s 7th Marketing Analytics India Summit 2024 was designed to enhance marketing measurement efforts and improve overall ROI.
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The event featured:
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Insights into the latest tools and techniques
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Updates on emerging technologies
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Expert advice on leveraging analytics effectively
About Inventicon
Inventicon stood for Industries + Events + Ideas + Concepts. Our mission was to provide sector-focused informational conferences and training workshops. By addressing current market scenarios and opportunities, our events offered timely solutions for industry professionals seeking innovation, strategy, and commercial insights.
Our bespoke events included targeted round table discussions, skill development workshops, and customized training programs, aimed at delivering critical business intelligence to rapidly growing corporate sectors.
