You don’t manage
what you can’t see - and your last mile is invisible
Knowing your brand’s market share at the last mile is critically important for marketers – perhaps even more than understanding national or regional averages.
Do you know your brand’s ‘Last Mile’ Market Share.
BrandIdea is uniquely positioned in the Indian Market as the only analytics platform offering granular, last-mile, Right-to-Win brand market share.
“What gets measured, gets managed.”
Knowing your last-mile market share will give you the power to turn your strategy into action – bridge the gap between brand and buyer – and ensure that you win where it matters most – at the moment of purchase.
BRANDIDEA.AI WILL GIVE YOU THE RIGHT TO WIN!
BrandIdea has the ability to measure brand share at the last mile, using AI as a strategic inflexion point – the kind of innovation that isn’t yet captured by other analytics platforms. BrandIdea.ai is shaping the next generation of competitive advantage.
Right-to-Win takes you to the final stage in the distribution chain – the retail outlet, the dealer, the ‘click to buy’ page, the direct consumer interaction point where actual purchase happens.
Brands don’t win in boardrooms – they win or lose in stores or platforms.
Your RTW Market Share at this point shows how your brand performs where decisions are finally made, and money is spent.
WHO WILL BENEFIT FROM THE RIGHT TO WIN
FMCGs
NBFCs
Telecom
Retail
Agri Business
+ All Consumer-facing Brands
Right-to-Win is BrandIdea’s proprietary decision-making framework that empowers you.
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Identify addressable opportunities at the micro-market level, that are yet to be conquered.
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Match internal strengths with external market realities - competition, distribution strength, demand pockets.
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Develop a market-specific action plan
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Expand aggressively where markets are responsive.
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Maintain lead and loyalty where you have a strong presence.
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Break-in with the right push even in high competition areas.
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Perform steadily in stable markets.
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It will even tell you where to exit
True Indicator of your brand investment in the market
Identify gaps in either distribution or promotion where you have already invested.
Guides resource optimization with precision
Help you diagnose competitive threats.
How are you measuring Last Mile Share?
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Retail Audits?
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POS Data Aggregation?
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Mystery Shopping
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Dealer / Distributor Feedback
Then it is time to shift to BrandIdea’s Right to Win
Let’s compare Brandidea.ai to India’s leading Retail Audit Firm
Feature | BrandIdea.ai | Leading Retail Audit Firm |
|---|---|---|
Historical & Predictive | Use 10 years of data to forecast potential
| Trend-focused, not predictive at micro-levels |
Local Action Planning | Suggests outlet-level actions (e.g. scheme, visit frequency) | Strategic, not operational at the last mile.
|
Client Data Integration | Blends ERP, CRM and Salesforce data | Operates independently – no integration |
Right to Win Analysis | Custom framework integrating internal & external factors | Lacks a strategic roadmap from granular share |
Actual Retail Visibility | Captures brand movement & retailer preference | Sample-based, doesn’t track real time outlet level sales
|
Granular Geo Mapping | Neighborhood / Locality / Village / level
| Limited to larger cities and sample towns |
Connect your marketing strategy with execution at the last mile.
UNLOCK YOUR RIGHT TO WIN
Know what’s selling – where and why!
Call us now and start winning market share today.
Learn where to focus Time, Money and Team Efforts
Take your FIRST STEP to win at the LAST MILE.