with the BrandIdea Granular Insights Platform
Design & Accelerate your brand's growth - with BrandIdea.ai’s built-in, granular insights and sharpened customization!
Create data stories, generate actionable insights, and transform your everyday work with data & insights-driven decision-making.
Unleash the power of your data TODAY & generate transformative insights, optimize processes, and enhance your ROI with the BrandIdea.ai Enterprise Analytics Platform.
ANALYZE. COLLABORATE. INNOVATE.
We are a Pandemic-agnostic Granular Analytics Platform provider, helping you in your end-to-end Marketing & Sales functions.
Traditional Research agencies struggled with data collection during the Pandemic. Their sole reliance on consumer input and feedback is built on a model that falsely assumes that humans are rational. Not only do people provide a response inconsistent with their actions, more often than not, they do not understand the underlying causes of their behavior.
Our Platform comes built-in with granular, hyper-local, last-mile data on Brands, Consumers & Consumption, Media, Intermediaries & Retailers that are processed using data science techniques including AI and ML to generate insights that intuitively guide your company to a growth path.
Traditional analytics answers “what.”
BrandIdea.ai analytics answers “why” and “how.”
Analytics on our Platform, driven by data, moves from Discovery to Diagnostics to Prediction to Prescription. We help you increase performance through analytics and insights.
Additionally, you will have access to our team of intelligent & well-honed Technologists and Data Scientists with whom you can co-create your Sales & Marketing Strategies.
In essence, you will be creating an ecosystem of Virtual Analysts or a virtual extension of your Analytical team.
The BrandIdea Business Analytics Product is distinctly unique. We have been modeling granular data assiduously for the last 12 years, notwithstanding the pandemic – painstakingly, from the bottom-up — across 6 lakh villages, 5500 towns, and 81K neighborhoods of India.
We use an array of data science techniques to generate powerful and compelling granular analytics, which make actionable insights literally pop out of the screen, with the help of versatile data visualizations.
Since the resulting interventions are customized and intense at the micro-level, there is minimal wastage of marketing and sales effort, as against a top-down, trickle-down approach. Also, these efforts drive higher growth by aggregating the effect of customized actions as opposed to the diffused effect of top-down implementation.
At the micro-level, the multiplicity of these data points results in insightful Predictive and Prescriptive analytics, leading to surprising revelations that answer queries that traditional research would have struggled on. Such insights would not have emerged but for the Granularity of data and analytics.
BRANDIDEA GRANULAR ANALYTICS PLATFORM
Data-driven Decision Making
BrandIdea's advanced Platform guides data-driven decision-making through comprehensive data ingestion, quick processing of complex modeling, and deep insights through forecasting and data visualizations.
THE RISE OF RURAL MARKETING
The Indian rural economy is getting stronger and stronger making it a great target for Marketers & FMCG players.
BrandIdea’s robust Rural Progressive Index & other Rural metrics have helped Consumer Product companies fish out & conquer the most promising Villages from India's Rural Blue Ocean.
Look Who's Working Smarter with the BrandIdea Analytics Platform!
By earning our clients’ trust as a partner, we work person-to-person, not vendor-to-client to meet their business objectives.
98.6% of our customers would recommend us to others
Awards & Recognition
We’re proud to be named a Cool Vendor by Gartner.
According to Gartner, “Gartner’s definition of a Cool Vendor is a company offering a technology or service that is innovative, impactful or intriguing."
The three elements of a Cool Vendor include:
Innovation — Enables users to do things they could not do before.
Impactful — Has or will have a business impact, not just technology for its own sake.
Intriguing — Has caught Gartner’s interest.
LINES OF DATA & COUNTING